As we all know, a musical career is never a sure path. This is why no matter how well we play the guitar, drums, piano or sing, we were never encouraged to take on music full time. In fact, our parents are most likely to even discourage us from this path, and motivate us to take the more “normal” path like get a college degree and land a good job or start a business.
However, music, for some people, is not just a passion but a calling. After all, you can still do music part-time, but some people really go for tackling it full time and taking on the musician’s life. Maybe it’s the rock star bling that’s pulling them further. Maybe it’s the income that some stars make. Or maybe, just maybe, they really treat music as their life.
So if you want to take on the full time musician’s path, the best way for you to go through it while keeping your finances stable is to develop a great music marketing plan. Music marketing is difficult; you may have to incur a lot of expenses / investments at the beginning but eventually you will reap good results if you just go the right path.
Aside from that, music marketing also is time consuming. You need to keep your brand on top of people’s heads at the niche that you belong to so that you continue to be in the mainstream. You have to keep up with the latest trends in marketing and go head-to-head against the top musicians who have already made a mark in the music industry, and those who really have ample-paid talent managers to work with.
Now, for you to not lose yourself at the complex web of music marketing, here are a few tips to have your goals set straight for your music marketing plan:
First, you have to start with the people you trust and the systems which worked for them. You can bank on their loyalty to you to help you develop a great marketing strategy. Once they start talking about you and your music, people will eventually begin to see it and they will get curious. After that, you can also get them to help with the promotions. Gain their loyalty. Eventually you can widen your breadth and who knows, you might be opening your very own fan base.
Next, when you find the people who will be willing to work for the betterment of your music and your music marketing plan, you do your research. The internet is a wide hub of information; you can do so much while sitting down. Be open to changes and make sure that you’re moving forward.
Lastly, remember to develop a system that you find most efficient and don’t stop persevering. Be organized. Have a schedule and keep it. Track your development well. Numbers don’t lie.
Those are the crucial parts of developing your music marketing plan. At the end of the day, take time to evaluate your efforts and have a clear view of where you’re headed. Don’t hesitate to drop something if it doesn’t work for you anymore; trends will keep on changing. And don’t forget to develop your artistry as it is your ticket to having a successful musician’s life.